At Modern Pixel we build every homepage on this flow, because a visitor decides in about five seconds whether to keep reading. The order below is what walks them from "I have a problem" to "I should act now" without losing them in the middle.
Each headline on this page is the question that section has to answer. Swap the bracketed copy for your own words and you have the content plan for your homepage, written before anybody argues about colors.
Read the methodology guide to see how we turn a questionnaire into finished pages.
Talk to Modern Pixel about building it for you.
Answer two questions in one breath. What do you do, and how does it make my life better? Keep the headline between 4 and 12 words, and make it about them rather than about you.
[Reassurance line. "Free 30-minute call. No obligation."] Write the button in first person, the way the customer would say it.
Hero image: show the outcome they want, not your process.
Three to five core offerings, written as outcomes instead of service names. "Get Found Online" beats "SEO Services". A visitor should scan this in three seconds.
One sentence of customer benefit.
One sentence of customer benefit.
One sentence of customer benefit.
Make sure it is a problem you actually solve. Name three layers, sit with each one, and do not jump to the fix yet. Tone: "sound familiar?", never condescending.
The tangible, surface level problem. Concrete and specific. What they deal with day to day.
The emotional frustration underneath. Embarrassed, stuck, falling behind. This is the layer that actually drives the decision to buy.
"You should not have to..." or "It should not be this hard to..." Name the principle they are being denied.
One short declarative sentence that proves you understand. This is the bridge between their problem and you, so keep it to a single line.
[We understand your problem because...] Empathy comes first. Show them you have sat where they are sitting.
[You can trust us because...] Authority comes second. Years, projects, retention, certifications, results. Support the empathy with proof, and never brag. Quiet confidence wins this section.
Client logos, certifications, awards, association badges. Borrowed credibility. Four to six logos do more work here than three paragraphs of copy.
Briefly describe how the thing you sell removes the problem you just named. This is where you say what it actually is.
Plain language, no jargon, prose rather than bullet points. Two or three short paragraphs is plenty. Connect every step back to a benefit the customer cares about.
This is not the place for pricing or for what is included. That comes later. Think of a phone: this section talks about the camera, not the invoice.
Tell your customers how easy it is to do business with you. Always exactly three steps. When the process feels complicated, people leave.
A low commitment first step. "Tell us about your business on a 30-minute call."
Step two puts the work on you, not on them. "We design, build, and launch it for you."
The outcome they came for. "Start getting more leads, more customers, more growth."
Tell your customers about your promise, guarantee, or differentiators. Three or four concrete commitments that lower the perceived risk, not vague claims.
One sentence. Specific and measurable.
One sentence. Specific and measurable.
One sentence. Specific and measurable.
One sentence. Specific and measurable.
Before: what is your customer's life like right now?
After: what is it like once they have bought from you? Present tense makes the future feel real.
One strong testimonial beats four mediocre ones. Real name, real title, ideally a photo. The quote should describe the transformation, not the service.
[A real customer quote about the change they went through. Before and after framing works best. "I used to feel X. Now I feel Y." One to three sentences.]
[Customer name]
[Title, Company]
A clear description of what people receive when they buy. Essentially, what is in the box. Mix in the results they will feel, not just the deliverables.
Then wrap up with a line like this: you get all of it, plus the confidence of knowing [outcome], when you [action] today.
Two or three sentences of stakes, framed as opportunity cost rather than fear. "Every month [the problem continues], you lose [specific cost]. The businesses that [act] are the ones that [outcome]."
[No pressure. No obligation. Free 30-minute call.]
Some visitors will not click through to a contact page. Keep the form short. Every extra field costs you conversions.