Boost your website traffic and visibility with our proven SEO services.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a fundamental digital marketing strategy to increase your website’s visibility on search engines like Google, Bing, and Yahoo. SEO is the process of improving a website’s content, technicals, structure, and authority so it ranks higher in search engine results and attracts more relevant traffic.
Why is SEO Important?
Without a strategy, it will be very hard to be found organically. In today’s competitive online landscape, having a website is not enough; you need to ensure it ranks well in search results to attract organic traffic. SEO encompasses various techniques and practices that enhance your site’s relevance and authority, ultimately driving more potential customers to your business.
In an era where consumers turn to search engines for nearly everything, being visible on these platforms is crucial. Studies show that a significant percentage of users rarely scroll past the first page of search results. Therefore, effective SEO can make the difference between being found by potential customers and being lost in the digital noise.
I’m unsure how to get my website to appear in search engine results.
I’d like help with improving how many visitors come to my website.
Transform your website into a business growth machine!
The Basic Overview (for the non-technical folks)
What do we for SEO? First we run a comprehensive audit of your entire website. Then, we put in technical fixes and recommend and implement content optimizations. We also help create a list of keywords your target audience searches for so we can perform research to see where that traffic is going today and devise a plan to capture that traffic. Lastly, we help your website to be seen by search engines as a trusted and credible source of information (an “authority”) for you area of expertise through a process called backlink building.
This is not a one-time process, it is ongoing, and it is comprised of many (hundreds and sometimes thousands) of micro-enhancements that we make that collectively boost your website.
The million-dollar question is when will you see results? The answer is “it depends” because every website is unique and has different dynamics such as what other websites in this space are doing and what initial localities are you focused on.
We don’t like that answer either so here’s what we have seen from our experience using our framework. You will see an increase in the early indicator metrics within the first 30 days. The early indicators are the number of keywords your organically rank for and the number of impressions (the number of times one of your webpages was loaded onto a Search Engine Results Page – SERP) will increase within the first 30 days. We keep working until the right keywords and webpages are ranking high (top 4) which will drive an increase in organic clicks to your website!
About keywords… they have varying levels of difficulties to rank for. We know which are “easy” and which are “hard”, so we focus on “low hanging fruit” to get early wins while hammering hard in parallel and over time at the more difficult ones. Keywords will also rank differently based on location. Think about SEO being beacons that are deployed based on geographic locations in which they are setup. The closer to the beacon the louder the signal (the higher the ranking) and more faint as distance increases.
Bottomline, we handle all of this for you, and we give you a real-time dashboard so you have transparency to our progress.
A Technical Overview of SEO
This is for the technical folks who want to hear more about our approach.
- On-page technical optimizations: Meta tags (title tags, meta descriptions, headings, image alt texts, meta keywords) and more. We check for proper tags with ideal character counts across all pages.
- Schema markup: adds relevant schema markups to your pages to improve SERPs.
- Broken link identifier and fixes to enhance user experience and maintain site integrity (Google doesn’t like these on pages – reduces credibility in their eyes).
- Canonical link detection and correction to prevent duplicate content issues and to consolidate page authority.
- Open Graph Meta: tag and meta info is present, within character limits, and valid.
- Uniqueness: Header tags and page content is unique to prevent being flagged by Google as duplicative.
- File sizes: checks to make sure JS, css, JS file sizes are <300kb each as search engines have a more difficult time crawling and indexing which can impact seo.< span>
- Indexing issue detection and remediation: sitemap is present, readable, meets size requirement and correction of GSC indexing errors.
- Robots.txt audit and issue remediation: is present, has correct syntax, sitemap reference, and directives are valid.
- Authority building: Creating a page on 14 Cloud Stack sites, backlink building through a reputable exchange (within industry only).
- PageSpeed Insights is within acceptable range.
Understanding How SEO Works to Improve Your Website’s Ranking
SEO operates through a combination of on-page and off-page strategies, each playing a vital role in optimizing your website.
1. Keyword Research
Keyword research is the foundation of any successful SEO campaign. Our team conducts comprehensive research to identify the most relevant and high-traffic keywords related to your business. We analyze search volume, competition, and user intent to ensure that the keywords we target align with your audience’s needs. This meticulous process ensures your content attracts the right visitors.
2. On-Page Optimization
On-page optimization involves refining various elements of your website to improve its relevance and usability. Our services include:
- Meta Tags: Crafting compelling title tags and meta descriptions that entice users to click.
- Header Tags: Structuring your content with appropriate headers (H1, H2, H3) to enhance readability and SEO.
- Content Optimization: Ensuring your content is engaging, informative, and keyword-rich without sacrificing quality.
- Image Optimization: Utilizing alt text and compressing images to improve load speed while enhancing accessibility.
3. Technical SEO
Technical SEO focuses on the backend of your website, ensuring that search engines can crawl and index your site efficiently. Our services include:
- Site Speed Optimization: Enhancing page load times, as faster sites provide a better user experience and rank better.
- Mobile Responsiveness: Ensuring your site is fully responsive, catering to users on all devices.
- Secure Connections (HTTPS): Implementing SSL certificates to protect user data and improve trustworthiness.
- Structured Data Markup: Using schema markup to help search engines understand your content better, leading to enhanced search visibility.
4. Content Creation
High-quality content is at the heart of effective SEO. Our team creates engaging and valuable content that answers user queries, addresses pain points, and showcases your expertise. From blog posts and articles to infographics and videos, we develop a content strategy that not only attracts visitors but also encourages them to engage with your brand.
5. Link Building
Building a robust backlink profile is crucial for SEO success. We focus on acquiring high-quality backlinks from reputable sources, which helps establish your site’s authority and credibility. Our link-building strategies include:
- Guest Posting: Contributing valuable content to other reputable sites in your industry.
- Outreach Campaigns: Connecting with influencers and industry leaders to promote your content.
- Directory Submissions: Listing your business in relevant online directories to enhance visibility.
6. Analytics and Reporting
Measuring the effectiveness of our SEO efforts is essential. We use advanced analytics tools to track your website’s performance, monitoring metrics such as organic traffic, bounce rates, and conversion rates. Our comprehensive reports provide insights into what’s working and where improvements can be made, allowing for data-driven adjustments to your strategy.
What Is The Process To Start SEO?
Step 1
Book A Free Consultation Call
Click here to complete an interest form to let us know you’re intrested in our SEO services. We will contact you about your inquiry within 1 business day!
Step 2
Discuss How We Can Grow Your Website
Modern Pixel will review your current website and discuss the tailored and strategic approach we will take to improve your website so that you gain more visitors and leads!
Step 3
Start Your Project
Once we’ve answered all your questions, we execute your strategy position your website on a path to success and growth.
Be Found, Be Seen and Be Successful with SEO.
Tailored Strategies
At Modern Pixel, we recognize that every business is unique. We take the time to understand your specific goals, industry, and target audience, developing a customized SEO strategy that drives results.
Experienced Team
Our team of SEO specialists boasts extensive experience and a deep understanding of the ever-evolving digital landscape. We stay ahead of industry trends and algorithm updates to ensure your site remains competitive.
Proven Results
We have a proven track record of helping businesses like yours increase their organic traffic, improve search engine rankings, and drive conversions. Our case studies highlight our success stories and the tangible results we deliver.
Comprehensive Services
As an experienced full service digital marketing agency, our expertise extends beyond SEO. We offer website design, content marketing, social media management, and pay-per-click advertising, allowing us to create a cohesive online strategy tailored to your business needs.
Transparent Reporting
We believe in clear communication and transparency. You’ll receive regular reports detailing our progress and the impact of our efforts on your business, along with actionable insights for future growth.
Outstanding Support
SEO is an ongoing process, and we’re here to support you every step of the way. Our team is available to answer questions, provide updates, and adjust strategies as needed to ensure long-term success.
About Modern Pixel
5-Star Customer Rating
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Testimonials & Reviews From Our Clients
Trusted By Brands Across Charlotte and Beyond.
Many entrepreneurs and small business owners face the challenges of outdated websites that don’t reflect their professionalism or goals. At Modern Pixel Marketing & Web Design, we understand that an underperforming website can hold you back from achieving your business dreams.
We focus on crafting custom solutions that not only enhance your online presence but also free you to concentrate on growing your business. With a dedicated account manager available via phone, email, or text, you can trust us to provide the top-level support needed to make your site attract visitors and convert them into loyal customers.