The Best Travel Company
Your journey begins with us
Brand GuidelinesVersion 1.0 · January 2026
What’s Inside
Our Logo
The logo is the cornerstone of our visual identity. Use it consistently across all touchpoints to build recognition and trust.
Primary (Light Background)
Reversed (Dark Background)
On Accent Color
Usage Guidelines
✓ Do
- Maintain clear space around the logo
- Use approved color combinations
- Scale proportionally
- Use on contrasting backgrounds
✗ Don’t
- Stretch or distort the logo
- Change the colors
- Add effects like shadows or gradients
- Place on busy backgrounds
Color Palette
Our colors evoke the ocean, sunsets, and sandy beaches—inspiring wanderlust and trust in every interaction.
Ocean Blue
#2FA2CA
Primary brand color. Use for headers, links, and key UI elements.
Sunset Coral
#E86A4A
Accent color. Reserve for CTAs, highlights, and moments of emphasis.
Ocean Blue Scale
Sunset Coral Scale
Warm Sand Neutrals
Typography
Our type system pairs an elegant serif for headlines with a clean sans-serif for body text, creating a balance of sophistication and readability.
Display Font · Playfair Display
Adventure awaits
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Body Font · Inter
We believe that travel has the power to transform lives. Whether you’re seeking relaxation on a pristine beach, adventure in a distant jungle, or cultural immersion in a bustling city, we’re here to make your dream trip a reality.
Our team of expert advisors combines local knowledge with personalized service to craft journeys that exceed expectations. Because the best trips aren’t just planned—they’re designed.
Type Scale
UI Components
Consistent components create a cohesive experience across all touchpoints.
Buttons
Cards
Tropical Escapes
White sand beaches, crystal waters, and unforgettable sunsets await.
Explore destinations →Mountain Adventures
From hiking trails to ski slopes, discover your next mountain getaway.
Explore destinations →Cultural Journeys
Immerse yourself in history, art, and authentic local experiences.
Explore destinations →Photography
Our imagery captures the wonder and emotion of travel—real moments, authentic experiences, aspirational destinations.
Landscapes & Destinations
Authentic Moments
Local Culture
Authentic, Not Staged
Use real moments of discovery, joy, and connection. Avoid overly posed stock photography.
Warm & Inviting
Images should feel warm, with golden hour lighting preferred. Avoid cold, clinical tones.
Diverse & Inclusive
Represent the diversity of travelers and destinations we serve. Everyone deserves to see themselves.
Voice & Tone
How we sound is as important as how we look. Our voice builds trust and inspires action.
Knowledgeable, Not Stuffy
We’re experts who share wisdom warmly. We guide without lecturing, recommend without condescending.
Inspiring, Not Pushy
We paint pictures of possibility. We invite exploration rather than pressure decisions.
Personal, Not Casual
We’re friendly professionals. Warm but polished. Approachable but trustworthy.
Clear, Not Clever
We value clarity over creativity. No jargon, no fluff. Say what you mean, simply.
Examples
Don’t write like this
“Leverage our synergistic travel solutions to optimize your vacation experience and maximize ROI on your leisure investment.”
Write like this
“Let us handle the details so you can focus on making memories. Your perfect trip is closer than you think.”
Don’t write like this
“Hey! 🌴 OMG this deal is INSANE!!! You’re gonna LOVE it!!!”
Write like this
“This week only: Save 20% on Mediterranean cruises. The perfect time to explore the Greek Isles.”