You're running the business on spreadsheets
Leads in your inbox, jobs in a spreadsheet, invoices somewhere else. You've become the integration, and your evenings pay for it.
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- Custom CRM
A custom CRM that keeps every lead in one place.
A CRM built around how you sell, with every lead from your website flowing straight into your pipeline. Follow-ups happen on time, and you can finally see what's working.
Leads deserve better than your inbox.
You worked hard to get the phone to ring and the form to fill. Here's where it usually goes wrong.
Follow-ups depend on memory
If you remember to call back, you might win the job. If you're busy, the lead goes cold, and you never find out why.
Your CRM was built for someone else
You pay for a tool made for a sales team much bigger than yours, and it still won't track the one thing you care about.
Your next customer is already in your inbox. Let's make sure someone calls them back.
A CRM that fits your business, not a template.
Only the parts you need, named the way your team already talks.
Leads from your website, straight in
Every form on your site lands in your pipeline with the details attached. No copying from email, no lead left in someone's inbox.
Follow-ups that don't rely on memory
Reminders and tasks for the next step on every lead, so the busy weeks don't cost you customers.
One record for every customer
Calls, emails, quotes, jobs and notes in one place. Anyone on your team can pick up where someone else left off.
Reporting you'll actually read
See how many leads came in, where they came from, and how many turned into work, without an afternoon in spreadsheets.
Built around your sales process.
Off-the-shelf CRMs ask you to sell their way. Yours follows the steps you already use to turn a lead into a customer.
- Your stages, your fields, your words
- Connected to your website forms from day one
- No features you'll pay for and never open
- Room to add a client portal or booking and payments later
Already paying for a CRM?
If it fits how you work, we'll connect your website to it instead of replacing it. Custom makes sense when the tool you have keeps pushing your team into workarounds.
Here's how it works
Three steps. No mystery. No surprises.
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Map your pipeline
We start with a 30-minute discovery call, then walk through how a lead becomes a customer today: where it comes from, who follows up, and where it gets stuck.
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Build it around that
You get a written proposal with clear pricing and timeline. Then we build your stages, fields and follow-up rules, and you see it working before it goes live.
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Launch, train, support
We help move your contacts over, train your team, and stay on after launch to support it and add to it as you grow.
Leads that land where they should
A website and a CRM that work as one system.
Movement Collective
Charlotte's Premier Ballet Studio
After struggles with another web designer, Modern Pixel launched their website in two weeks, then built a custom backend to replace booking software that didn't fit their exact needs.
How Modern Pixel Helped:
- New Custom Website
- Custom CRM and Class Management System
- Billing, Point of Sale and Customer Portal
Custom CRM questions
How much does a custom CRM cost?
It depends on what it needs to do. A simple pipeline with follow-ups costs far less than a CRM that also runs quotes, jobs and invoicing. After a discovery call you get a written proposal with clear pricing and timeline, so you know exactly what you're getting before anything starts.
How long does it take?
That depends on scope, and your proposal spells it out. Often the best plan is to launch the pipeline first, get your team using it, then add the next piece.
Can you move our existing contacts over?
Usually, yes. If your contacts live in a spreadsheet or in another tool that can export them, we plan the move as part of the project.
We already pay for a CRM. Should we replace it?
Not if it fits. Sometimes the right answer is to connect your website to the CRM you have. If it's the thing slowing your team down, we'll show you what a custom one would change, and you decide.
Do I own it?
Your customer data is yours. Who owns the code, where it's hosted, and what happens if you ever move on are written into your proposal in plain words before any work starts.
Will it work with my website?
Connecting it to your website is the point. We'll look at your current site on the discovery call and tell you whether it can connect as it is. If it's holding you back, our website design team can rebuild it with the CRM built in.
What happens after launch?
We don't hand it over and disappear. We train your team, fix what needs fixing, and keep adding to it as you grow. Your website itself can be looked after on a Website Care Plan.
More ways to stop working around your tools
What does it cost to do nothing?
Every month your website stays as it is, you lose the customers who searched for what you do and called someone else. The businesses that fix it now are the ones that show up first on Google and in AI answers, get the call, and grow while everyone else waits.
30 minutes. No pressure. You'll know if we're a fit.